Here's everything you need to know about the TikTok algorithm in 2023.
There are multiple factors that influence how TikTok's algorithm serves your content to your followers. Before we get started, we will say this, your job as a creator is to create the best content on social media. Worrying about how the algorithm works is not your priority. But you also need to understand how it's serving your content and what you can do to stand out from the crowd on TikTok.
Here are the top 4 things that impact the For You Page on TikTok: User activity, video subject, location and language, audio, and “Not Interested” feedback.
The more engagement and views a TikTok video receives, the more likely it will be served to larger audiences. Things that are positive indicators here include:
TikTok understands your content really well, so it knows when you've made a fashion video, or a beauty video, or even a reaction video based on an event. So this subject matter is an important factor when it comes to reach potential on the app. This includes:
The algorithm recognizes the location and language of the user when deciding who may be interested in a video. These include:
When a video includes a trending sound or song, the algorithm will use this to categorize your content and serve it to relevant audiences. This is always a great way to reach new audience, because you will land on other people's FYPs if you're using a viral audio.
TikTok's algorithm is always trying to serve high-interest videos to every user, so it knows if you're not interested in something, it won't show you any more content that relates to it. These include:
All these factors work towardsTikTok’s recommendation system -- with some indicators being more important than others -- so this means every user's For You page is completely unique. There are no two FYPs that look the same.
Now there are also some videos and content that TikTok won't recommend. According to the platform, "Provided that it does not violate local laws, the following types of content may be allowed on our platform, searchable, and viewed in Following feeds but not eligible for recommendation."
Such content includes:
So, in order to avoid the algorithm flagging your content, as a creator you need to follow the community and app guidelines.
Here are 3 hacks you need to create the best content that works on TikTok and go viral: