Social Media

How To Boost Your Engagement With Instagram Stories

If you’re tired of seeing your Instagram posts get little to no engagement, or you’re struggling to get more likes and followers on your profile… The answer to your problems might just be right in front of you: Instagram Stories!

Emma Smallwood
March 2, 2023
6 min
How To Boost Your Instagram Engagement With Instagram Stories

If you're struggling with your engagement on Instagram, you may want to take a closer look at Instagram Stories. Instagram Stories can be an incredibly powerful tool for driving engagement and growing your following on the platform, but most people don't take advantage of them. 

Stories allow you to showcase your personality and creativity in a way that's different from your regular posts. You can use stickers, GIFs, music, and filters to make your Stories stand out and grab the attention of your audience. By sharing your unique personality and style, you can attract new followers and keep your current followers engaged.

That's right, Instagram Stories are one of the easiest and most effective ways to get likes and engagement on your profile. Here are some tips on how to use them to your advantage:

#1 Show up consistently
One of the most important things you can do to get more engagement on your Instagram Stories is to show up consistently. Share stories on a regular basis, so that you appear in your followers' Instagram Stories feed more often. This will encourage them to tap on your profile and check out your content.

#2 Know when to upload your Instagram Stories
Believe it or not, there IS a "correct" time to post your Instagram Stories. You should wait until your stories from the previous day have expired before sharing a new set. This way, you'll jump to the start of your followers' Stories queue, making it more likely that they'll see and engage with your content.

#3 Drive engagement with stickers
Instagram Stories have a variety of stickers that you can use to encourage engagement from your followers. Try using the poll sticker or the emoji slider to get them to interact with your content. And for an extra tip, make sure the first slide of your Stories includes one of these stickers to grab their attention.

#4 Speak directly to the camera
While it might sound scary, speaking directly to the camera on your Instagram Stories adds a personal touch to your content and shows off your personality. This makes your followers more likely to tap on your profile and engage with your content.

#5 Share videos over photos
Videos are naturally more engaging than photos, so make sure you're mixing it up and adding more videos to your Instagram Stories. This will drive up your viewer retention and keep your followers interested in your content.

#6 Encourage responses from your audience
Finally, try using a question and answer sticker to encourage your followers to reply to your content. And make sure you have your Instagram settings set to allow replies on your Stories, so you can start conversations in your DMs and build relationships with your followers.

Bonus Tip: This is how many times you should post on Instagram Stories
We recommend posting a minimum of 8 slides each time you post on Instagram Story, as it helps you tell a more complete and engaging story to your audience… Without overwhelming them with so many slides and content, or not being engaging or memorable enough. By sharing this many slides, you have more space to showcase different aspects of your content or message. This can help capture your audience's attention and keep them engaged with your content for longer. 

Posting this amount of slides can increase your chances of being discovered by new followers. Instagram's algorithm favors accounts that post frequently and consistently, so posting more slides can help boost your visibility on the platform. Finally, sharing at least 8 slides can help you track engagement and gather insights about your audience. Instagram provides analytics on each slide, allowing you to see which ones resonated most with your audience and adjust your content strategy accordingly.

These are some of the easiest and most effective ways to get likes and engagement on your Instagram profile. Stop sleeping on your Instagram Stories and start using them to your advantage today!