Social Media

7 Content Ideas For Your YouTube Channel

If you're thinking about starting a YouTube channel, or looking to add more content ideas to your existing channel, then you're in the right place. We’re exploring seven content ideas that can help you create engaging videos and build a loyal audience.

Emma Smallwood
February 24, 2023
6 min
7 Content Ideas For Your YouTube Channel

Starting a YouTube channel can be intimidating... but we're leaving that energy in the past. Starting that YouTube venture is also an incredible opportunity to share your passions, connect with others and build an incredible career for yourself in the creator economy… and if you're stuck for an idea or 2 on what content to post... Read on.

Idea #1: How-to or tutorial videos

People are always looking to learn something new, and tutorial videos are a great way to teach your viewers something valuable. Whether it's a makeup tutorial, a fitness video on how to do the perfect squat, or a coding tutorial on how to create a website, there are endless possibilities for tutorial videos. By creating content that provides value to your audience, you can establish a niche for your channel and build a loyal following.

Idea #2: Vlogs

Vlogs, short for video blogs, are a great way to share your daily life and experiences with your audience. You can document your travels, share your day-to-day routines, or post a unique event experience. Vlogs are an excellent way to connect with your audience on a more personal level, and they can help you build a loyal following.

Idea #3: Product reviews

People are always looking for honest opinions on products before they make a purchase. Product review videos are a great way to share your thoughts on a product that you've tried. Whether it's a new beauty product, a piece of technology, or a book, your honest review can help your audience make informed decisions.

Idea #4: Behind the scenes

Behind the scenes (BTS) content can provide your audience with a glimpse into your personal or professional life. You can take your followers to an event with you, give viewers a glimpse into your business, or simply share bloopers and outtakes from a recent interview or video. BTS content can help you build a closer connection with your audience and provide them with a unique perspective.

Idea #5: Challenges & tag videos

Collaborating with other YouTubers or friends can be a fun and engaging way to create content. You can take on fun challenges or tag each other to answer questions and share personal stories. A "challenge" video can take on a fun or interesting trending challenge, or why not start your own! Collaborating with other creators can also help you reach new audiences and build relationships within the YouTube community.

Idea #6: Unboxing videos

Unboxing videos have become increasingly popular on YouTube in recent years. They involve opening and reviewing new products, such as tech, sneakers, or collectibles. The great thing about unboxing videos is that they work on every platform. You can share a makeup haul in a YouTube video, or unpack your latest purchase in a snappy TikTok edit. Unboxing videos can help you build excitement and anticipation around new products, and they can also help you establish credibility as a product reviewer.

Idea #7: Q&A videos

Q&A videos are a great way to connect with your audience and give them a chance to get to know you better. You can answer questions from your viewers in a simple Instagram story or create a longer format YouTube video. Q&A videos can help you build trust with your audience and provide them with a more personal connection.

If you've been thinking about starting your own channel, remember it's not going to be easy, but the rewards of sharing your story and connecting with others will make it all worth it.You don't have to have it all figured out right away. Just start and let your journey unfold. Why not try out some of these content ideas and see where they take you!