Creator Economy

Weekly Digest: Harry’s House breaks records and ASOS goes physical store

Two social media rebrands, two Balenciaga drops, and two Kanye West design releases… it’s been a big week on the internet.

Ella White
May 27, 2022
3 min

Two social media rebrands, two Balenciaga drops, and two Kanye West design releases… it’s been a big week on the internet.

All the headlines you need in the creator, tech & social media news this week:

Fashion /
ASOS is now in Nordstrom

An ASOS model poses wearing a leopardprint dress.

In a reverse move from the digital world, online-only retailer ASOS has launched its first-ever in-store collection. You’ll find the 650-piece range in 10 Nordstrom stores across the USA, with a price point below $100 sized between 0-22.

Social Media /
TikTok launches LIVE creator subscriptions

The TikTok logo is seen on an iPhone 11 Pro max

This week, TikTok launched beta testing of a new program allowing creators to generate recurring revenue from subscriptions. Fans could sign up to receive perks like exclusive chats, emotes, and badges from their favorite creators.

Celebrity /
Kanye West shares his reimagined McDonald’s packaging

This week in Kanye West news: McDonald’s packaging. The rapper has teamed up with Muji industrial designers, Naoto Fukasawa, to reimagine the design of McDonald’s burger boxes. Is there any industry that won’t be altered by Ye’s creative genius?

NFTs /
Bella Hadid announces NFT collection

Supermodel Bella Hadid has announced her first foray into the world of NFTs with her debut collection, CY-B3LLA. The 11,111 exclusive pieces will each be a 3D scan of Bella herself, and will offer collectors the chance to meet and greet with the model across the world.

Music /
Harry’s House on track for its largest debut week

The much anticipated new album from Harry Styles, titled Harry’s House, is set to steal the title of ‘largest debut week’ from Kendrick Lamar’s Mr. Morale & the Big Steppers. The release is looking likely to open at #1 on the Billboard 200 with a total between 450,000 to 500,000 units.

Social Media /
Instagram launches visual rebrand

Noticed your Insta looking a little different recently? That’s because the platform has been testing a new rebrand, which was officially rolled out on 23 May. It includes its own new typeface, Instagram Sans, updated color palettes, and a refreshed logo.

Fashion /
Balenciaga X Adidas takes to the New York Stock Exchange

We’re here for an interesting runway event, and Balenciaga’s new collection with Adidas delivered when it brought its pieces to life with a runway show on the New York Stock Exchange. The 63 looks consisted of sharp suiting, sportswear, and… gimp masks?!

Collaboration /
Yeezy X Gap X Balenciaga is back

Season 2 of fashion’s favorite three-way collaboration is here. The launch was postponed in light of the Texas shooting this week, but now the YEEZY GAP ENGINEERED BY BALENCIAGA collection has dropped, and its vibe is as ‘casual dystopia’ as you’d expect from West and Denma.

Viral /
Lizzo teaches the internet her viral dance

If, like us, you’ve had Lizzo’s latest banger, About Damn Time, in your head for the past few weeks you might have considered learning the dance that quickly went viral on TikTok. Well, you’re in luck because Lizzo has taken the time to teach it to the internet (or more importantly, Reese Witherspoon).

Social Media /
Twitter rebrands its media website

In even more social rebrand news, Twitter has redone its media website this week as it directs its focus on creators. The platform’s new ‘Create’ hub which will help creators connect with one another, generate their own content, and access resources filtered by industry.

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