What do you do at Genflow?
I'm one of the Creator Commercial Directors.

I'm the Genflow lead on all commercial activity to drive growth and ensure we not only meet but exceed our targets.

What were you doing prior to Genflow?
I spent over a decade working in luxury fashion, where I was part of the amazing growth journey at Net-a-Porter. During my time there the turnover grew from £80 million to £2 billion+ in seven years.

I also lived and worked in Dubai for 4 years as part of a female-founded fashion start-up. Our goal here was empowering choice and celebrating inclusivity through modest dressing.

Most recently, after moving back to the UK in 2020, I set up as a freelance consultant advising SME on all things e-commerce DTC business.

Your superpower?
Organised chaos :)

The highlight of your time at Genflow so far?
Working with the team on one of our newest product developments & leading a super successful sell-out launch for one of our creator brands.

Catch more of the team at Genflow managing creator brands and creating sell-out launches on our CEO, Shan Hanif'sYouTube channel. 👇

Best career advice you've ever been given?You can't please all of the people, all of the time. Work hard, be nice and listen.

Your favorite creator right now?

‍Elyse Myers!

elysemyers

https://www.tiktok.com/@elysemyers?is_from_webapp=1&sender_device=pc

‍