Business Executive Assistant, Rhona knows first-hand what it's like to grow and progress at Genflow. After starting in a separate department on a temporary basis, she fell in love with the company's vibe and came to work with us full-time as the Business Assistant to the CEO.
What do you do at Genflow?
I'm a Business Executive Assistant and report to the CEO & Founder, Shan Hanif. I support Shan with various projects.
What were you doing prior to Genflow?
Prior to Genflow, I had a career break and lived in Dubai and Riyadh. Prior to that, I was working in sales for over 10 years within the finance and fashion industry. I know what you're thinking...two completely different industries.
Describe your role in 3 words?
Fast-moving, dynamic, and insightful
The highlight of your time at Genflow so far?
MGM - January 2022! I remember this day so vividly as it was my last day working with the Genflow customer service team. I was excited to meet some of them face-to-face so I was looking forward to going in.
That was the day I knew I couldn't miss out on the opportunity to work with an incredible team, so I explored other opportunities within the business (permanently) and decided to apply for a role. A big shout out to our VP of People, Ivy, who shared the initial role, and shortly after I interviewed with Shan.
Advice for someone who wants to work in your industry?
Don't let an opportunity pass you by if you're passionate about the industry. Let your work speak for itself...
Your fav creator right now?
Reese Wong - "Buy the shoes!" I love the style and authenticity of her posts. Another person to add is Lydia Millen, I have been following her for a while but when I saw her Summer Style '21 she came through with a few looks and I thought yessss.