What do you do at Genflow?

I lead the marketing for SHREDDY, the number 1 women’s transformation app founded by Grace Beverley. SHREDDY also has a range of award-winning supplements and kit waiting to turbo charge your workouts.

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What were you doing prior to Genflow?

Prior to working at SHREDDY, I had been working for various healthy FMCG brands for several years, namely protein & low-sugar snacking and ready meals across both subscription and grocery. I wanted to work for SHREDDY because it combines my obsession both with healthy brands and with empowering women through exercise.

‍Your superpower?

Getting up early! I'm a morning person and that's when I get my best work done.‍

‍The highlight of your time at Genflow so far?

One of my highlights from my time at Genflow so far has to be launching the SHREDDER Protein Bars. We sold over 100,000 bars in four weeks!

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Catch more of life at Genflow and Shreddy on our CEO, Shan Hanif's YouTube channel 👇

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What advice do you have for anyone wanting to work in your niche? ‍

This isn't specific to marketing, however, someone incredibly wise told me to lean into my strengths and sand off the edges of the things you're not so good at. Curiosity is also helpful!

‍Your fav creator right now?

It has to be Grace; with SHREDDY, and a range of bestselling planners (not to mention a book and a podcast!), she’s pretty unstoppable!