What do you do at Genflow?
I am the Fitness Product Developer here at Genflow. I develop all fitness-related physical products for our creators, helping them to develop their brands, whether that be resistance bands, yoga mats, or weightlifting equipment.

I make my creators' visions a reality by working closely with my design team to create the technical specifications of a product, which I then sample at manufacture before finalizing ranges ready for launch - my desk is drowning in samples!

What were you doing prior to Genflow?My background is in sports and technical goods. My prior experience at Genflow was more focused on design, having worked as both a Lifejacket Designer and a Sports Teamwear designer. I also have a Sports Technology Engineering Degree from Loughborough.

Describe your role in 3 words?
Hands-on, Creative, Technical

The highlight of your time at Genflow so far?  
Tough question as I have worked on a few exciting ranges - I'd say developing new products for Hardbody and Melissa Wood Health - it's always fun working with creators that like to think outside the box when it comes to products.

Advice for someone who wants to work in your industry?
Keep grafting and take every opportunity to develop your skill set, your hard work will pay off in the long run.

Your fav creator right now?
I like Alan Jaramillo for his fitness content! And Topjaw though for food and travel inspo.

Catch more on the Product team, in our CEO, Shan Hanif's vlog.👇