What do you do at GCA?I'm a Creator Executive at GCA. I am responsible for organizing creator's posting schedules, helping them with content creation ideas, building relationships with brands, and supporting our creators through events, brand deals and travelling.

‍

What were you doing prior to GCA?
Before GCA, I was PR Account Executive at a PR agency. There, I looked after their fashion and lifestyle brands and helped build relationships between the brands, the media and creators.

What superpower would you want for your role?
Time travelling! I'm a strong believer that you have to learn from the past to profit from the present and to live better in the future.

‍

The highlight of your time at GCA so far?
Everyday at GCA is different and exciting so it's hard to say! But I would say that the main highlight is to be able to be by the side of amazing creators achieving major steps in their careers.

Catch the GCA Team at New York Fashion Week on our CEO Shan Hanif's YouTube channel. 👇

‍

What advice do you have for anyone wanting to work in creator management?
Be organized, have a good problem-solving mindset and always try to learn from your mistakes!

Your fav creator right now?
I would say Helen Owen is my fav creator at the moment. Her content is constantly making me feel like I want to go on holiday. She is great at engaging with her audience and her fashion taste is always very present in all her travelling content. And not going to lie, she and her boyfriend are absolute couple goals!