What do you do at Genflow?
I run the performance marketing arm of Genflow. I focus on optimising the email marketing and paid ads strategy for our creators to help them create profitable marketing ecosystems while staying true to their unique brand tone of voice.
What were you doing prior to Genflow?
I was the head of the copywriting department at SV Marketing where I was responsible for the messaging strategy across our clients. I spent a few years there helping brands cultivate a unique brand TOV while maximising conversions with conversion-based copywriting.
I make a mean green Thai curry.
The highlight of your time at Genflow so far?
Working across multiple areas for an exciting activewear launch for one of our creators!
What advice do you have for anyone wanting to work in your niche?Good marketing focuses on numbers. Great marketing focuses on people. The more thought you put into who’s on the other end of the screen the better your results will be.
Your fav creator right now?Nerdwriter1! I’m a film buff at heart so any channel that talks about films, writing and everything in between is a win for me.