HQ Life

Meet The Team: Becky Kidd, Junior Apparel Product Developer

If you want to launch your own fashion range but you're not too sure where to begin or you want to know more about what goes on behind an apparel brand, then this blog post is for you…

Emma Smallwood
December 6, 2021
2 min

What do you do at Genflow?

I’m the Junior Apparel Product Developer working across all our product ranges except activewear. This means I develop all products for our swimwear, streetwear and woven apparel clients. I work directly with our factory partners managing each process from the initial design concept all the way through sampling to the final finished product!

What were you doing prior to Genflow?
Before Genflow I was in a similar role working but in Buying for Asos, I worked on the Asos Design swimwear and beachwear team, again managing development of the sample and production process for their whole range.

Describe your role in 3 words?
Creative, engaging, challenging.

The highlight of your time at Genflow so far?
Seeing a garment come to life from the initial CAD drawing to the first sample and the clients absolutely loving it, so much work goes into these first initial samples and nailing it the first time round is always such a highlight!

Best career advice you've ever received?
It’s okay to not have all the answers, think of yourself as a life long learner.

Your favourite creator right now?
SheWearsFashion- Kavita. She shares all her hints and tricks to shop as sustainably as possible, not just clothes but furniture too! She hosts weekly “thrift of miss” polls where she goes hunting in charity shops and car boot sales re-working the most hated pieces of her poll to become incredibly fashionable items!
She’s also really engaging and adds her personal touch to every reel/ TikTok and post.

Watch more on the Apparel and Product teams in our CEO's weekly vlog, Weekflow!

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