HQ Life

Meet The Team: Ashley Hawker, Lead Apparel Designer

Ashley leads the pitch decks for almost all our apparel clients, and her aesthetic is all about French romance and minimalism.

Emma Smallwood
September 30, 2021
1 min

What is your role at Genflow?  
I'm the Lead Apparel Designer

What does your day-to-day look like?
In my role I could go from creating a new design pitch deck for a client, to making tech packs for another client (instruction packets for the factory to follow), followed by updating pitch decks (line sheets) that are currently being developed for other client's brands. So there are always many projects at different stages going on at once.

The highlight of your time at Genflow so far?
Having the opportunity to work across so many categories of apparel design. I also love being able to create apparel graphic design and logo designs, too. It's been so fun to vary my design work.

Best career advice for someone starting a job in the fashion industry?
Try to get as much exposure as you can when you are starting out, so that you know where you want to steer your career within the industry. There are so many different roles within fashion, it's essential you find the one that fits your best skills.

Describe your role in 3 words?
Design, CAD, Tech Packs

Your favourite brand or fashion account on Instagram right now?
I have a few favourites.  I like looking at sustainable fashion brands on Instagram such as @yoli_and_otis. I also really like a bunch of small French brands like, @maison123_paris.

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