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Meet The Team: Alicia Coton, Creator Manager

Creator Manager Alicia is one of the driving forces behind the incredible momentum of the department.

Emma Smallwood
December 20, 2021
2 min

What do you do at Genflow?

I work in our Talent Division as a Talent Assistant, at Genflow. My role is heavily content focused so I work on organising the talent's paid and organic posting schedules, creating decks for inspiration and researching what's going on/trending in the industry.

What were you doing prior to Genflow?
I've worked in retail ever since I was at school, for the activewear brand Sweaty Betty. I also had a three month internship at a modelling agency in their talent division!

Describe your role in 3 words?
Creative, fast-paced, challenging.

The highlight of your time at Genflow so far?
Seeing the division grow so much in such a short space of time, excited to see where we'll be in the next six months/year!

Best piece of content you've seen in the last month?
Oo there's so many!

I was kind of obsessed when Make Up by Mario and Chris Appleton did the Tiktok creator's Mikayla Nogueria glam transformation.

Your favourite creator right now?

Xenia Adonts - I am obsessed with her TikTok! I love seeing her designer pieces and how she puts an outfit together. Her personality is so infectious, I'd love to go shopping with her.

Watch more on the Talent team in our CEO's weekly vlog, Weekflow!

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