Creator burnout is real. We have compiled 5 wellness creators who are adding a very important voice to this very chaotic industry, and how Genflow is taking care of its people.
Being a creator sounds like the dream – and it is, but that doesn’t mean it’s doesn’t come without its pain points. Writers, musicians, vloggers… all kinds of content creators struggle with an artistic block at some point in their career. And while it usually passes after a few days (if you’re lucky), the cause isn't always as simple as a lack of inspiration.
If you ever feel that your creativity has left the building, you might be suffering from burnout.
Like with any job, it’s important to take time out from creating content and rest. Resetting your brain rather than keeping at it when the inspiration just isn’t flowing is unproductive, and it can be harmful.
With more and more creators taking time away from their channels to deal with the effects of their burnout, it’s clear that being open about their struggles helps pave the way for other creators to share their own experiences and destigmatize mental health struggles in the creator community. After all, if there’s one thing we know about social media, it’s that it definitely isn’t always ‘real life’.
So if you’re struggling with your mental health or you’re just so busy that you’re beginning to crash, here are some creators and resources that we think will help you understand and work through the situation, stay positive, and even introduce you to the light at the end of the tunnel.
Founder of Sad Girls Club, Elyse Fox has been speaking openly about her mental health –and making space for other women to do the same – since 2017. She’s made a documentary about her own battle with depression and uses her platforms to empower women, and especially women of color, to speak openly about their struggles in an effort to normalize being open and honest about our feelings. Elyse also runs events and a knitting page so there’s plenty of fun and wholesomeness mixed in amongst the deeper content.
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Megan Lane is a spiritual mentor whose work focuses heavily on self-care. From trauma healing to positive thinking, she covers it all. But Megan also speaks openly about the negative effects of a society that says it’s not okay to be sad – you won’t find any toxic positivity here. Follow Megan for a healthy dose of spiritual cleansing and plenty of space to feel your feelings, free from judgment.
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London-based Tj Power is more than a creator, he’s also a neuroscientist who speaks about mental health and how we can deal with burnout, anxiety, depression, and other issues from an educational standpoint. Tj shares the foods and drinks we should be consuming, how to boost endorphins and reduce stress, and how to identify the symptoms of different issues and chemical levels that can affect our mental well-being. So if you want to understand the science behind how you feel and harness that to enhance your creative energy, Tj should be top of your follow list.
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Chloe Hayden has amassed over 343.3K followers on TikTok and 71.7K on Instagram thanks to her openness about being neurotypical. Chloe is very vocal on the issues surrounding autism, ADHD and chronically illness, all of which Chloe lives with. She also shares content on how they’re often misunderstood in society. She has since walked international catwalks and secured a spot in a Netflix series. On her page, you’ll find activism, positivity, and a generally uplifting vibe that will help you feel better about anything you’re going through, from neurodiversity to body image issues to mental health.
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Beth Evans shares her feelings and experiences with mental health in the form of adorable cartoons that are impossible not to love. Using art as a way to spread positive messages to her followers, she muses on stress, anxiety, and how slowing down really is the best way to get through whatever it is that’s causing you burnout. Beth’s content is super sharable, you’ll be sending her posts to your friends just as much as you’ll take note of her messages for yourself.Follow on Instagram
Channels like TikTok are taking note of the rise in their biggest creators suffering from burnout and are taking steps to support them with resources like support teams and feedback sessions. Creating a space for creators to assess and deal with their burnout is as important online as it is in any other industry – especially since some creators are facing their struggles in front of 10s of millions of followers.
Genflow's CEO Shan Hanif led a webinar this month on the importance of mental health awareness within startup businesses. He said, “Talking about mental health at work is not a negative thing. It's a positive movement and we need to pay more attention to it.”
Genflow also offers a mental health package to all of its employees in partnership with SANCTUS. It includes coaching sessions and private 1:1 meetings that allow employees to speak confidentially with professionals about their mental health.
Businesses taking steps like these help to normalize the effects of mental health in the workplace, giving employees a space to speak freely and manage their work/life balance in a way that works for both them and their colleagues.
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