Trusted by over 500 Agency Owners
Watch the video below in full and I will show you exactly what you need to do to improve your offer, sign more clients and build a full stack scalable agency.
My name is Shan and over the past 9 years I have built Genflow to be one of the most successful agencies in the world.
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It is not easy. That is the truth. I know that as I went through it myself.
It's even harder today due to the amount of bad information that is online.
You don't need 34 inboxes
You dont need to send 24,345 emails
You dont need to niche down
You dont need 1 offer
You dont need to be stuck working for a few clients
There is a better way.
I know all the steps you need to go through to actually build and scale an agency. It's what I do today, all day, every day is run my agency.
Clients to date
2024 Agency Revenue
Team members globally
At Genflow we now work with agencies as clients and help them scale. There is a massive problem today due to the bad information that gurus sell, I wanted to do something about that.
This is an opportunity to build a world class agency that works with dream clients, gets real results and stacks scaleable revenue. We did $1M in our first 14 months and have done $10M+ years for the last four.
• 6 months of you working with me and my team No group calls or random coaches, we will work with you personally to deep dive your agency and help you scale.
• Lifetime access to 170+ training videos and frameworks covering agency audit, client acquisition, service delivery, client management, and scaling strategies.
• Over 60 practical resources that you can plug into your agency across the above mentioned domains.
• Slack access with $100M Agency Leadership to get bespoke guidance via voicenotes, looms and concise messages.
• Monthly retro group calls - what’s working for our business and open q&a on your biggest pain points.
• We'll give you our own frameworks for inbound leads, outbound campaigns, paid ads, email marketing, sales funnels.
• Including everything from positioning to pitching to selling.
• I'll show you how I personally signed 250+ high-value clients like Iman Gadzhi, Chris Williamson and work with brands like Gymshark, Red Bull etc.
• All the guidance you will receive here goes against everything that you've heard online. It's because most people who coach agencies are not actually operating a real agency that has done $100M in revenue.
• I did 7 figures in my first year and have done over 8 figures consecutively in the last 4 years.
• Implement our exact client onboarding and service delivery processes.
• We've built the McDonalds of agencies after servicing 250+ high value clients and brands.
• To do that, we have optimised how to get things done at scale over and over again.
• We only focus on the essentials and make it repeatable.
• We'll also cover how to hire and manage top talent. All whilst also building a workforce of specialised, affordable talent.
• You will discover our secret sauce behind client portfolio management to maximise profitability.
• These are the actual commercial strategies we deployed that allowed Genflow to scale rapidly year-on-year.
• We'll help you identify the right opportunities and reducing churn for maximum profitability.
• And importantly, how you can keep clients happy and ensure long term partnerships.
• And do this all without slapping a money-back guarantee that leads you to burnout.
Stop trying to figure it out yourself and let experts in the agency model help you
No group coaching sessions. No random coaches hired to help you.
You will work with me 1-1 and my Genflow team to get our full attention and focus to help you scale your agency.
Previous and current agencies we have coached included digital marketing, design, ads, software development, personal branding, short-form content and b2b sales agencies.
They achieved some amazing success such as signing more clients, setup better internal systems, figure out their strategy, work on their marketing message, launch new services, charge more fee's and just become overall better more strategic CEO's.
"The biggest thing for me that has provided me the most value is having access to the resources, templates and the actual experiences of Shan and the team, I have signed a client every Friday since I joined"
"I didn't expect to go so deep into the practical strategies, tactics and everything Genflow has done to get to 8 figures, the communication on slack and coaching sessions have been priceless"
"It's a fantastic course, the most advanced agency strategy content I have ever seen, they teach everything they are doing and extremely relevant to what I was looking to learn, from onboarding, outreach, proposals and we are now charging more then ever before"
"The 1-1 call with Shan was awesome, he shared one idea for us on a pricing level that was just a game changer for us, we were struggling how to grow profits , didn't know what else to go and he gave us a real clear way to do that”
"We could scale past 20k and now doing 30k+. A8x helped us implement right structures in our business, outreach system, really happy with the course, program and 24/7 slack was super helpful."
"I have a completely different system in place from before I joined. Most methods I used before were broken. They provide actionable guidance and steps to help and jump on calls and provide support when needed. "
In this program we will go through your services, fix your offer, messaging and how you position yourself in the market. Fundamental to your success as an agency owner.
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1. Agency Brain Reset
2. Type of agency to build
3. Money making skills
4. Best agency to launch
5. Competitor Analysis
6. Deciding your core service
1. Picking your niche
2. Identifying your ideal agency client profile (IACP)
3. Mastering messaging to sign clients
1. The truth about offers no one tells you about
2. Revealing Genflow offers
3. Creating your offer from scratch Part 1
4. Creating your offer from scratch Part 2
5. Money back and results guarantees
6. The secret to offers that win
1. Analysing your leads
2. Crafting your outreach
3. MVP - Most Valuable Pitch (Sales Deck)
4. Setting up your operations (detailed)
5. Sales call strategy
6. Sales call framework
7. Agency Roadmap
8. Agency Audit
Learn how to get more clients through Hot Outreach, Paid Ads, Funnels, Content, Personal Brand and Cold Outreach. Everything I do at Genflow.
1. Worlds best acquisition strategy
2. Case study 1 - Hot Outreach
3. Case study 2 - Inbound
4. Case study 3 - Lead magnets
5. Case study 4 - Middle Men
6. 5 acquisition mistakes that cost me millions
7. Where to get clients from (for beginners)
1. Content Pillars - What to Post About as Agency Owners
2. Content Posting Strategy
3. Instagram Content Plan
4. Youtube Content Strategy
5. Twitter (X) and Linked-in content for leads
6. Personal email lists and newsletters
7. Direct Message (DM) Frameworks
8. CTA Mastery to drive leads
1. Landing pages vs websites
2. VSL Frameworks that convert
3. Funnel eco system to get leads
1. What is Hot Outreach
2. Hot Outreach Masterclass (60 mins)
3. Outreach example walkthroughs
4. Secret behind getting HOT leads
5. Lead qualification framework
6. Setup Hot Outreach in your agency (step by step)
7. Sales call strategy
8. Sales call frameworks
1. What is cold outreach?
2. Setting up your inboxes
3. Lead Gen - Where to get leads from?
4. Cold outreach scripts and tactics
1. Common mistakes to avoid
2. Competitor research
3. Ad Strategy 101
4. What good ad creative looks like
5. Copy that converts
6. Full ad account setup and walk through
7. Leads > Calls booked - Automated
8. Ads summary
1. Sales management process
2. Pipedrive setup and training
3. Mastering client agreements
From onboarding to delivering all the work to hiring and managing your team. We will take you through step by step so you can set yourself up for success.
1. Client onboarding setup (intro)
2. Internal kick off
3. Client onboarding emails
4. Client onboarding form
5. Internal kick off meetings
6. Client kick off call
1. SOPs 101
2. What SOPs to create
3. Example SOP: Communications Handbook
4. Example SOP: Briefing content deliverables
5. Example SOP: Delivering a new landing page to a client
1. The importance of project management
2. Managing client work
3. Managing team priorties and workload
1. The importance of project management
2. How to hire: Job, task, interview, trials, contracts
3. How to craft the perfect job description
4. What to look for when hiring
5. Freelance employment agreements
6. Onboarding your team
7. Retain remote team members
The playbook to keeping your clients happy, increasing your retention and LTV.
1. Intro to James from Genflow
2. What account management is actually about
3. Account management framework (Comms, reporting, consulting, relationship)
4. 5 things I learnt after managing 100+ clients personally
1. Framework overview
2. Principles - Proactive, Responsive, Positive, Effective
3. SLA's - Exact framework to follow
1. Creating a bullet proof client management model
2. Weekly client management cadence
3. Structuring your own and teams weekly calendar
1. Intro to managing client meetings
2. Client meeting management framework
3. 5 pillars of the client meetings framework
4. Structuring follows ups
5. Key principles of effective client meetings
1. Why so important and cadence needed
I walk you through how I went from $0 to $23M a year in revenue.
1. Accountant to Agency Owner - The Launch
2. $2M-$5M a year agency - The growth
3. Pain and struggle - Investment
4. World leading agency - The Profit
1. Lessons from signing clients that sold $200M+
2. 8 figure sales system
3. Hot outreach
4. Pitches that win
5. Sales calls
6. Contract negotiation
7. Managing your pipeline
8. Inbound lead generation advanced
1. Introducing James: My story and experience
2. Intro: Putting in place the right business strategy
3. Taking stock of your current strategy
4. Assessing your strategic positioning
5. Understanding your strengths, weaknesses, opportunities and threats
6. Mapping the market
7. Competitor and pricing analysis
8. Understanding your point of difference
9. Defining your target customers and audience
10. Assessing your readiness to define your strategy
11. Defining and implementing your strategy
12. Optimising your commercial models
13. When strategy fails and how to avoid it
Everything you need to know as you scale. Culture, team, new business models, services and your role as the CEO.
1. Welcome to Agency 8X
2. Agency growth strategy for 7-8 figures
3. Genflow Strategy Framework
4. Growth mindset and self discovery
1. Understanding culture
2. Cancer culture (what you don't want)
3. Dealing with problems
4. The blueprint to build the right culture
5. Tactics to get your team to care and build with you
1. Your role as the CEO
2. Day to day focus to get to 8 figures
3. Sills you need to learn to scale
4. Dealing with stress and problems
1. Intro to executive client management
2. Service models
3. Managing client personality types part 1
4. Managing client personality types part 2
5. Understanding client issues
6. 4 types of client issues and building trust
7. Resolving client issues masterclass
8. Dealing with your performance issues
9. Why influence is important
10. How to build influence
1. Intro to finances
2. Three common mistakes agency owners make
3. Breaking down P&L and Cashflow management
4. How to calculate profit per client
5. Actions to improve profitability
6. Growth through new services
7. Growth through new business models
1. 5 key operational issues stopping you from scaling
2. Operations Strategy
3. Setting up your 8 figure operations
4. Effective project management
5. Approval Processes
6. Governing day to day execution
7. Meeting and reporting cadences
1. Hiring your A Team
2. Your recruitment playbook
3. Hiring your operator
4. Tracking and measuring team performance
5. Managing team performance
30+ recordings of group coaching calls which go over all the key areas of scaling an agency.
The best way for you to implement new strategy, processes and systems is by seeing exactly how we do it at Genflow.
We will show you exactly how you need to be doing things by walking through how we do it at Genflow along with how you can implement the same in your agency.
Documents you can take and complete
Step by step so easy to understand
Access to all Miro boards
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Outreach frameworks, pitches, emails, real client issues and real client results. We show you everything so you can learn in the most practical way possible.
Learn from practical examples
Finally can see how other agencies do it
`Detailed breakdowns so you can apply it
Employment contracts, review templates, client agreements and so much more.
Ready to use in your agency
Based on what we do
Save you thousands of dollars
Real agency owners just like you getting actual results following our methods
I will be honest. I am 99% sure I can help you unlock the next step of growth as I have done it myself for 9 years. The amount you will learn will pay you back in years to come.
Lifetime access to 5 programs over 150+ videos etc.
Private slack community for all members
Get reviews and support from the Genflow team
Upgrade anytime
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To your program
6 months of 1-1 growth with Shan and Genflow Team
Lifetime access to 5 programs over 150+ videos
Access to 8 Figure Strategy Program
Private Slack DM's with the Genflow Leadership Team
Direct feedback, voicenotes, looms and 24/7 support
100% Safe Purchase
Your data is protected
Instant Access
To your program
A quick call with my team to answer any questions you may have
This program is for agency owners who have already launched and now looking to scale.
Yes - one of the core program is client acquisition which will teach you exactly how to sign clients. We go deep into inbound and outbound methods including:
-Mastering the art of outreach
-Hot Outreach method
-Social media strategy per platform so you can post content to generate leads
-How to generate leads
-Sales meeting training and decks
-Automated cold outreach
-Paid Ads, Funnels, VSL and so much more
You would be the perfect fit as we are looking for agencies that truly want to scale to $1M+ and this is what we will teach you. It's a different game getting clients to trust you and start making some money, to truly making millions every single month.
Yes all coaching calls are 1-1 and not group. We believe its the best way to give you bespoke advice.
We are a flexible program as we know life as an agency owner is hard. You can join anytime and book your coaching sessions whenever works for you. You have lifetime access to the slack community and can message the team anytime.
We help creators grow their audience, work with the best brands and launch their own businesses.
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