If you've made it until here - you're going to be part of an elite group of agency owners who launch, grow, scale up and scale down as they wish - because they know the science of the agency business. And you're about to as well.
Join Agency Owners
Previous A8X agency owners signed new clients, figured out their growth strategy, how to position their service, launch new services, new business models, hire better team members and so much more
A 6 month program where we will work with you 1-1 to help you scale. Not group coaching, not some hired coaches, the actual Genflow team including Shan.
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I will focus on helping you where you need the most advice and overall coach you so you can push for growth and reach your potential as a leader.
In this session you can get direct help from Jha who has helped Genflow go from 12 people to 100+. She can help you build bullet proof operations at your agency.
James manages over a 100+ clients, with responsibility for strategy and planning, client management, client services and delivering value. In your 1-1 session he can help you with:
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Conor spends $1M+ on ads every month and can help you build an ecosystem of funnels where you can have the right leads coming in.
In this program we will go through your services, fix your offer, messaging and how you position yourself in the market. Fundamental to your success as an agency owner.
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1. Agency Brain Reset
2. Type of agency to build
3. Money making skills
4. Best agency to launch
5. Competitor Analysis
6. Deciding your core service
1. Picking your niche
2. Identifying your ideal agency client profile (IACP)
3. Mastering messaging to sign clients
1. The truth about offers no one tells you about
2. Revealing Genflow offers
3. Creating your offer from scratch Part 1
4. Creating your offer from scratch Part 2
5. Money back and results guarantees
6. The secret to offers that win
1. Analysing your leads
2. Crafting your outreach
3. MVP - Most Valuable Pitch (Sales Deck)
4. Setting up your operations (detailed)
5. Sales call strategy
6. Sales call framework
7. Agency Roadmap
8. Agency Audit
Learn how to get more clients through Hot Outreach, Paid Ads, Funnels, Content, Personal Brand and Cold Outreach. Everything I do at Genflow.
1. Worlds best acquisition strategy
2. Case study 1 - Hot Outreach
3. Case study 2 - Inbound
4. Case study 3 - Lead magnets
5. Case study 4 - Middle Men
6. 5 acquisition mistakes that cost me millions
7. Where to get clients from (for beginners)
1. Content Pillars - What to Post About as Agency Owners
2. Content Posting Strategy
3. Instagram Content Plan
4. Youtube Content Strategy
5. Twitter (X) and Linked-in content for leads
6. Personal email lists and newsletters
7. Direct Message (DM) Frameworks
8. CTA Mastery to drive leads
1. Landing pages vs websites
2. VSL Frameworks that convert
3. Funnel eco system to get leads
1. What is Hot Outreach
2. How Outreach Masterclass (60 mins)
3. Outreach example walkthroughs
4. Secret behind getting HOT leads
5. Lead qualification framework
6. Setup Hot Outreach in your agency (step by step)
7. Sales call strategy
8. Sales call frameworks
1. What is cold outreach?
2. Setting up your inboxes
3. Lead Gen - Where to get leads from?
4. Cold outreach scripts and tactics
1. Common mistakes to avoid
2. Competitor research
3. Ad Strategy 101
4. What good ad creative looks like
5. Copy that converts
6. Full ad account setup and walk through
7. Leads > Calls booked - Automated
8. Ads summary
1. Sales management process
2. Pipedrive setup and training
3. Mastering client agreements
From onboarding to delivering all the work to hiring and managing your team. We will take you through step by step so you can set yourself up for success.
1. Client onboarding setup (intro)
2. Internal kick off
3. Client onboarding emails
4. Client onboarding form
5. Internal kick off meetings
6. Client kick off call
1. SOPs 101
2. What SOPs to create
3. Example SOP: Communications Handbook
4. Example SOP: Briefing content deliverables
5. Example SOP: Delivering a new landing page to a client
1. The importance of project management
2. Managing client work
3. Managing team priorties and workload
1. The importance of project management
2. How to hire: Job, task, interview, trials, contracts
3. How to craft the perfect job description
4. What to look for when hiring
5. Freelance employment agreements
6. Onboarding your team
7. Retain remote team members
The playbook to keeping your clients happy, increasing your retention and LTV.
1. Intro to James from Genflow
2. What account management is actually about
3. Account management framework (Comms, reporting, consulting, relationship)
4. 5 things I learnt after managing 100+ clients personally
1. Framework overview
2. Principles - Proactive, Responsive, Positive, Effective
3. SLA's - Exact framework to follow
1. Creating a bullet proof client management model
2. Weekly client management cadence
3. Structuring your own and teams weekly calendar
1. Intro to managing client meetings
2. Client meeting management framework
3. 5 pillars of the client meetings framework
4. Structuring follows ups
5. Key principles of effective client meetings
1. Why so important and cadence needed
I walk you through how I went from $0 to $23M a year in revenue.
1. Accountant to Agency Owner - The Launch
2. $2M-$5M a year agency - The growth
3. Pain and struggle - Investment
4. World leading agency - The Profit
1. Lessons from signing clients that sold $200M+
2. 8 figure sales system
3. Hot outreach
4. Pitches that win
5. Sales calls
6. Contract negotiation
7. Managing your pipeline
8. Inbound lead generation advanced
1. Introducing James: My story and experience
2. Intro: Putting in place the right business strategy
3. Taking stock of your current strategy
4. Assessing your strategic positioning
5. Understanding your strengths, weaknesses, opportunities and threats
6. Mapping the market
7. Competitor and pricing analysis
8. Understanding your point of difference
9. Defining your target customers and audience
10. Assessing your readiness to define your strategy
11. Defining and implementing your strategy
12. Optimising your commercial models
13. When strategy fails and how to avoid it
Everything you need to know as you scale. Culture, team, new business models, services and your role as the CEO.
1. Welcome to Agency 8X
2. Agency growth strategy for 7-8 figures
3. Genflow Strategy Framework
4. Growth mindset and self discovery
1. Understanding culture
2. Cancer culture (what you don't want)
3. Dealing with problems
4. The blueprint to build the right culture
5. Tactics to get your team to care and build with you
1. Your role as the CEO
2. Day to day focus to get to 8 figures
3. Sills you need to learn to scale
4. Dealing with stress and problems
1. Intro to executive client management
2. Service models
3. Managing client personality types part 1
4. Managing client personality types part 2
5. Understanding client issues
6. 4 types of client issues and building trust
7. Resolving client issues masterclass
8. Dealing with your performance issues
9. Why influence is important
10. How to build influence
1. Intro to finances
2. Three common mistakes agency owners make
3. Breaking down P&L and Cashflow management
4. How to calculate profit per client
5. Actions to improve profitability
6. Growth through new services
7. Growth through new business models
1. 5 key operational issues stopping you from scaling
2. Operations Strategy
3. Setting up your 8 figure operations
4. Effective project management
5. Approval Processes
6. Governing day to day execution
7. Meeting and reporting cadences
1. Hiring your A Team
2. Your recruitment playbook
3. Hiring your operator
4. Tracking and measuring team performance
5. Managing team performance
30+ recordings of group coaching calls which go over all the key areas of scaling an agency.
Previous agencies we have coached included digital marketing, design, ads, software development, personal branding, short-form content and b2b sales agencies.
They achieved some amazing success such as signing more clients, setup better internal systems, figure out their strategy, work on their marketing message, launch new services, charge more fee's and just become overall better more strategic CEO's.
"The biggest thing for me that has provided me the most value is having access to the resources, templates and the actual experiences of Shan and the team, I have signed a client every Friday since I joined"
"I didn't expect to go so deep into the practical strategies, tactics and everything Genflow has done to get to 8 figures, the communication on slack and coaching sessions have been priceless"
"It's a fantastic course, the most advanced agency strategy content I have ever seen, they teach everything they are doing and extremely relevant to what I was looking to learn, from onboarding, outreach, proposals and we are now charging more then ever before"
"The 1-1 call with Shan was awesome, he shared one idea for us on a pricing level that was just a game changer for us, we were struggling how to grow profits , didn't know what else to go and he gave us a real clear way to do that”
"We could scale past 20k and now doing 30k+. A8x helped us implement right structures in our business, outreach system, really happy with the course, program and 24/7 slack was super helpful."
"I have a completely different system in place from before I joined. Most methods I used before were broken. They provide actionable guidance and steps to help and jump on calls and provide support when needed. "
The best way for you to implement new strategy, processes and systems is by seeing exactly how we do it at Genflow.
We will show you exactly how you need to be doing things by walking through how we do it at Genflow along with how you can implement the same in your agency.
Documents you can take and complete
Step by step so easy to understand
Access to all Miro boards
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Outreach frameworks, pitches, emails, real client issues and real client results. We show you everything so you can learn in the most practical way possible.
Learn from practical examples
Finally can see how other agencies do it
`Detailed breakdowns so you can apply it
Employment contracts, review templates, client agreements and so much more.
Ready to use in your agency
Based on what we do
Save you thousands of dollars
We can save you all the extra $$$ as we have been through it already. Use our years of knowledge, hands on expertise and use our 8-figure playbook to scale your agency.
Lifetime access all 6 programs with all the content
Work with and learn from our Agency 8X Slack community
Private Slack DM's with the Genflow Leadership Team
4 x 1-1 60 mins coaching sessions with Shan and the Genflow team
Direct feedback, voicenotes, looms and 24/7 support
100% Safe Purchase
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To your program
This program is for agency owners who have already launched and now looking to scale.
Yes - one of the core program is client acquisition which will teach you exactly how to sign clients. We go deep into inbound and outbound methods including:
-Mastering the art of outreach
-Hot Outreach method
-Social media strategy per platform so you can post content to generate leads
-How to generate leads
-Sales meeting training and decks
-Automated cold outreach
-Paid Ads, Funnels, VSL and so much more
You would be the perfect fit as we are looking for agencies that truly want to scale to $1M+ and this is what we will teach you. It's a different game getting clients to trust you and start making some money, to truly making millions every single month.
Yes all coaching calls are 1-1 and not group. We believe its the best way to give you bespoke advice.
We are a flexible program as we know life as an agency owner is hard. You can join anytime and book your coaching sessions whenever works for you. You have lifetime access to the slack community and can message the team anytime.
We help creators grow their audience, work with the best brands and launch their own businesses.
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