Sophie Hannah is a UK-based beauty creator. After 10 years of DIY’ing her hair at home, she saw a gap in the market for a clean, conscious haircare brand that delivered superior color whilst caring for hair, as well. This is what inspired her to launch Sophie Hannah Hair. We worked with Sophie to create this formula for a semi-permanent hair dye range that not only colours the hair, but conditions it and has added ingredients to benefit your hair. Every aspect of the product has been thought about by Sophie and the beauty team at Genflow. The scent, the viscosity, the packaging, the application and even the longevity of the color. It was really important to Sophie that the brand also needed to help care for the planet as well as your hair so every product is vegan, cruelty-free and sustainable.