Rozanna "Roz" Purcell is an Irish model, charity worker, Miss Universe Ireland 2010 and a travel creator. Roz came to Genflow to launch her brand The Hike Life, which grew out of her love for hiking, outdoor adventures, camping and being active.
The Hike Life’s mission is to bring the transformative power of nature to everyone. This mission unites Rozanna's community of hikers through hiking, outdoor adventures, and environment-loving apparel.
The Hike Life's clothing range unites us in harmony with the great outdoors. We are creating exciting and colourful hiking clothes because hikers asked for them. They are part of our mission to encourage more people to walk together. We believe we can make a positive impact on our community. We create performance-facing outdoor wear, which will brighten any mountainside and will help hikers face the uncertain elements.
The Hike Life’s mission is to be inclusive, diverse, fun and fair. Our clothing range has been set up as a cost-covering project, to cover the costs of the free Hikes that the Hike Life runs.
As we progress, The Hike Life will align itself with the highest environmental goals and with the best interests of our community of hikers.