GENFLOW

Fitness trainer, yoga teacher, and former elite athlete, Jessica is an expert in her field with a Bachelor of Science degree in Sport and Exercise Sciences from Loughborough University, one of the top sporting universities in the world. She also has over 500 hours worth of Yoga Teacher Training Certifications. After retiring from competitive swimming and developing her yoga practice and knowledge, Jess has trained thousands of people all over the world, helping them become the best versions of themselves possible.

Jessica has two brands with Genflow: fitness app Olie and clothing brand ELVN.

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OLIE

Olie started off as a personal yoga brand for Jessica. After months of sampling and development, we worked with Jessica to launch her first premium yoga mat to rave reviews around the world. With the success of the products, we transitioned into a full yoga brand for Olie, complete with a yoga and fitness app. In addition to over 35 products in the collection, including yoga and travel mats, yoga accessories such as mat bags, blocks, straps, and carry straps as well as casual clothing.

WORKOUT GUIDES & MORE

It's time to choose you. Whether it's fitness or yoga, to do at home or in the gym, if you're a beginner or advanced, Olie's got you every step of the way. Your new workout guides have been created to get you real results no matter where you are in your journey using sports science-based techniques as the foundation of these programs. This app focuses on progressive overload, compound lifts, isolation movements and mind-muscle connection principles which ensure you have everything you need to make real progress while having fun at the same.

ELVN

ELVN (pronounced “eleven”) bridges the gap between fit, comfort, meaning and quality. Think of it as your wardrobe essentials, upgraded. Fit for every mood, purpose and occasion. Your energy, thoughts and beliefs affect the world around you and the world within you so when you wear ELVN we want you to remember that the universe has your back (as do we), to trust the timing of your life and to know that everything is already on it’s way to you.