GENFLOW

Bekah Martinez rose to fame by being the first Bachelor contestant with a pixie cut and the youngest at the time. After some reality TV drama, Bekah changed the gear of her career and is now one of the pioneering US-based fashion and lifestyle creators. Her main focus now is creating content around health, wellbeing and being a grounded mum. When Bekah came to Genflow, she wanted to create an apparel brand that was sustainable, kinder to the planet and empowering to wear. And so, The Good Alma was born.

"I was looking for comfortable, cute, affordable pieces that had the earth in mind. When I realized there aren’t many brands that checked all those boxes, I decided to create something of my own. Each piece in The Good Alma collection is crafted from organic cotton in ethical factories, packaged in compostable materials, and created in small batches to avoid excess and waste. The Good Alma is proof that companies can create more affordable, inclusive, beautiful options without sacrificing a mindful approach to sustainability. So thank you for being here, for caring, and investing in this dream of mine. xoxo" - Bekah

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Zodiac Collection

We designed the zodiac tees to be comfy with a trendy oversized fit, versatile, organic cotton, & complete with something naughty for your wild astrological side. This collection had two drops in total, and was a sell-out!

Sustainably Sourced

All fabrics used in The Good Alma collection are sourced sustainably and kind to the planet. The first collection ever launched for The Good Alma sold out within 35 minutes from launch.