GENFLOW

Brandon Harding is taking the world of bodybuilding by storm. He began his fitness journey six years ago and has now dedicated his life to being a health and fitness resource to his audience around the globe.

With a collection of over half a million supporters and 38,000,000 views across his Youtube channel, his dream is slowly coming to life. Brandon has partnered with Genflow to grow his brand, Hardbody, from a fitness app, into workout equipment, and now apparel.

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App

The Hardbody app is an all-inclusive fitness experience that helps its users set realistic goals through prioritising strength development and muscle growth while enjoying a variety of macro-friendly meals catered to your specific dietary requirements and preferences.

Fitness Equipment

Hardbody equipment includes bodybuilding belts, wrist wraps, lifting straps, lifting cuffs, wrist wraps and more.

Apparel

Launching with seven products as part of the first collection, Hardbody apparel includes hoodies in a soft cotton blend, a stringer vest made from 100% cotton, and a heavyweight tee.